DuPont and Procter & Gamble, world leaders in the production of chemicals and consumer goods respectively, have announced a new collaboration to use cellulosic ethanol in Tide laundry detergent sold in North America. Tide Cold Water will become the first brand in the world to blend cellulosic ethanol in a way that’s both scalable and commercial.
Ethanol is an essential ingredient in the formulation of Tide, making the detergent formula more stable and improving washing performance. This is the latest innovation that has come from the 30-year partnership between the two companies, making much easier for consumers to make sustainable choices in their everyday lives.
“As one of the world’s largest laundry manufacturers, we have a responsibility to lead renewable sourcing in products,” said Gianni Ciserani, Procter & Gamble Group’s president of global fabric and home care. “We do this by ensuring consumers still get the great Tide laundry performance they want, while further reducing the impact on the environment.”
This renewable, cellulosic ethanol will be produced at DuPont’s new bio-refinery, which is currently under construction in Iowa. One completed, it will be the largest bio-ethanol refinery in the world, pumping out more than 30 million gallons of cellulosic ethanol annually, a process with zero net carbon emissions.
“It was a natural decision for us to take this next step forward with Procter & Gamble in an area which is so critical for each of our companies – sustainable technologies for processes and products,” said James Collins, Senior Vice President, DuPont. “With this collaboration, DuPont is also taking the first step to diversify its markets for cellulosic ethanol beyond fuels. As we build on our integrated science capabilities, we will continue to seek out new opportunities and new collaborations to transform value chains with more sustainable solutions.”
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