Kylie Whitcomb As a society, we’re getting increasingly impatient and as consumers, we want things now. We complain that the microwave takes too long, we hate waiting in line, and we have little tolerance for slow loading websites. Online, every second counts, and in our busy lives if a web page isn’t quick enough, we simply move on to the next one. If your dealership website has this issue, then you will lose customers.
Speed Matters
Website visitors value speed above all else. They just want to get in and do their thing and aspects like aesthetics and design are secondary. Also, page-loading time is becoming more important when it comes to search engine rankings. The following statistics, showing how website performance affects shopping behavior, offer some perspective, and will make you realize faster is far better online.
Survival of the fastest -websites users won’t wait
Let’s face it, we’re all in a hurry and want things instantly. And we’re especially restless online. Statistics show that 73 percent of mobile internet users claim they’ve come across a website that was too slow to load. 47 percent of customers expect a web page to load in 2 seconds or less. And get this -40 percent abandon a website that takes more than 3 seconds to load. It’s harsh but true. People just won’t wait. It’s survival of the fastest. Then half of the mobile internet users say they’ve come across a site that crashed, froze, or received an error. Ouch, not good for business!
More speed means better business!
And here’s a sobering thought, Amazon calculated that a page load slowdown of just one second could cost $1.6 billion in annual sales. So think about that in regards to your dealership website. For every second your website takes longer to load you’re losing customers. But there are some relatively simple remedies to speed up a slow site.
What’s Slowing Down Your Website?
Find what’s slowing down your website by using Google PageSpeed –a tool by Google that will show you if there’s an issue. Simply type in your URL and it will analyze it and give you a score. If it’s a good score, no problem-keep doing what you’re doing. If it’s a bad score, it will tell you what to do to improve your speed.
Make it Mobile Friendly
Mobile users probably make up a majority of your traffic–so it’s a good idea to make your site load faster for mobile devices. For this, you can use the Google AMP or Accelerated Mobile Pages.
Use a CDN
You can consider using a CDN –a Content Delivery Network which basically makes your website load faster all around the world.
Cache your website
And you can also cache your website. Caching is a technology that increases the speed of your website without sacrificing anything in the process. You get faster loading times and decrease the load on your server.
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